How Conversational AI boosts Lead Generation in the Travel Industry

Adrien MATHIEU
September 17, 2024
10 mins
"To gain market share, we have decided to partner with Autodm AI to deploy an end-to-end Conversational AI solution dedicated to Lead Generation. This collaboration has already boosted lead generation from our web channel through an engaging and personalized conversational experience, paving the way for a full AI-driven omnichannel purchasing journey" - Christophe Jacquet, CEO Havas Voyages

Havas Voyages is one of Europe's leading travel retailers, offering a comprehensive range of travel services and products to both B2C and B2B customers. With over 350 physical travel agencies across France, Havas Voyages generates more than 1 billion € in annual business volume.

To attract new customers, Havas Voyages already leverages its extensive physical presence.  To further drive revenue growth, the company recognizes the increasing potential of the web channel to rapidly connect prospects with its internal network of travel experts.

To embrace this opportunity, Havas Voyages partnered with Autodm AI to implement an end-to-end Conversational AI solution. Havas Voyages now offers an engaging personalized customer experience that generates a higher volume of qualified leads, identifies customer needs, recommends the best travel packages, and guides prospects to the optimal travel expert and conversion channel.

About Havas Voyages

  • Tier 1 European Travel Agency
  • 350 physical agencies
  • 1,000 employees
  • €1Bn+ annual business volume

Results & Benefits

  • 200% increase in leads generated from the web channel
  • Several tens of thousands personalized sales conversations conducted automatically and thousands of qualified leads generated over a 3-month period
  • Up to 10 sub AI agents activated and orchestrated in real time
  • Conversion of leads through Conversational AI in under 2 minutes
  • Average of 10 questions & answers per conversation
  • Replacement of a legacy Live Chat / Chatbot solution
  • Plan to expand to additional entities of Marietton Group (parent company of Havas Voyages)
  • Ongoing implementation of Autodm AI advanced product search engine allowing search and recommendation in natural language among tens of millions of products

Scope & objectives

  • Deploy Autodm’s Conversational AI to Havas Voyages’s desktop and mobile websites (hundreds of thousands unique visitors per month)
  • Ingest product catalog based on TravelSoft’s Orchestra system, content management system (CMS), and FAQ documents
  • Connect to Havas Voyages’s CRM to automatically record and transfer leads
  • Qualify leads, route them to the right channel, and support their conversion with the following features:
    • Information gathering: lead qualification through a dynamic questioning based on predefined criteria and actual conversation
    • Product recommendation: recommend tailored products in the conversation, compare and select products
    • Information extraction: extract relevant information in a structured format to transfer it to a CRM
    • Customer service: provide answers to customers with their existing bookings
    • General: provide general purpose information about payment methods, booking policies, Havas Voyages company, etc.
Autodm AI Platform

Next steps

To capitalize on the increased volume of leads generated by Autodm AI while maintaining an optimal cost-efficiency, Havas Voyages will further leverage the Autodm AI solution to hyper-personalize the customer journey. 

Autodm AI will configure additional features, including:

  1. Advanced product search and recommendation: based on natural language queries, recommend tailored travel options from the product catalog in the conversation
  2. Lead profiling: Segment prospects according to their needs, allowing the appropriate prioritization and informed routing
  3. Routing: Direct prospects to the best conversion channel (e-commerce, email, text message, phone call, in-person meeting) based on their profiles and needs
  4. Quote preparation: Automatically pre-draft quotes for the most relevant products to be sent by Havas Voyages travel experts to prospects
  5. Follow-up personalized messages: Automatically generate personalized follow-up emails and Text / WhatsApp messages based on previous conversations.
Upcoming product search and recommendation engine based on natural language queries
Share this post
Blog

Our latest news

Follow our latest news and insights

Business
10 mins

Boost sales conversion with Conversation AI Product Recommendation

To meet this demand, we offer a conversational solution specialized in sales. This solution provides a unique shopping experience, particularly through its recommendation module.
Technology
10 mins

Boostez la conversion commerciale grâce à la recommendation produit en IA Conversationnelle

C’est pour répondre à cette demande que nous proposons une solution conversationnelle spécialisée dans la vente. Cette solution offre une expérience d’achat unique grâce notamment à son module de recommandation.

How Conversational AI boosts Lead Generation in the Travel Industry

"To face increased competition from web pure players and gain market share, we have decided to partner with Autodm AI to deploy an end-to-end Conversational AI solution dedicated to Lead Generation. This collaboration has already boosted lead generation from our web channel through an engaging and personalized conversational experience, paving the way for a full AI-driven omni-channel purchasing journey."Christophe Jacquet, CEO Havas Voyages

Follow us

Subscribe to our newsletter to follow our latest developments

Thank you! Your submission has been received!
Blog

Our latest news

Follow our latest news and insights

Business
10 mins

Boost sales conversion with Conversation AI Product Recommendation

To meet this demand, we offer a conversational solution specialized in sales. This solution provides a unique shopping experience, particularly through its recommendation module.
Technology
10 mins

Boostez la conversion commerciale grâce à la recommendation produit en IA Conversationnelle

C’est pour répondre à cette demande que nous proposons une solution conversationnelle spécialisée dans la vente. Cette solution offre une expérience d’achat unique grâce notamment à son module de recommandation.

How Conversational AI boosts Lead Generation in the Travel Industry

"To face increased competition from web pure players and gain market share, we have decided to partner with Autodm AI to deploy an end-to-end Conversational AI solution dedicated to Lead Generation. This collaboration has already boosted lead generation from our web channel through an engaging and personalized conversational experience, paving the way for a full AI-driven omni-channel purchasing journey."Christophe Jacquet, CEO Havas Voyages
Oops! Something went wrong while submitting the form.

Frequently asked questions

Feel free to reach out for any question you may have

What is Autodm AI?

Autodm AI provides a Multi-Agent Generative AI platform to design, deploy and monitor intelligent conversational agents online. The Autodm AI agents are revolutionizing communication with external stakeholders by offering automatic natural language, concise and friendly interactions, boosting engagement and conversion. Autodm AI has been founded by European AI experts with multiple decades of experience solving AI challenges for the largest organizations on the planet.

What is the role of artificial intelligence?

The AI enables the delivery of tailored, streamlined, and impactful support to users during their shopping experience, unlocking novel functionalities such as natural language processing, personalized recommendations derived from conversations and past activity, qualification question generation, image recognition, and task automation.

Does it integrate with my own systems and data repositories?

Yes, it is capable of integrating with your CRM, e-commerce platform, product catalogue, pricing, inventory, order, and other systems to access customer and product data, enabling seamless transaction processing.

How do I get started?

We run a 2-4 week installation project to tune our Agent to your needs and integrate it. Once live you will be self sufficient to continuously tune the Agent and you will subscribe to one of our monthly or yearly plans which is based on usage and outcome.

Does it support other languages?

Yes, Autodm AI supports about 95 languages. You can restrict your AI agent to only converse in specific languages.

Still have a question?

Just reach out